![]() "Crunchbase Pro is a business application that enables Crunchbase users to run advanced searches of the Crunchbase dataset to pull lists of companies, people, and investors matching their needs, and set up custom monitoring of the profiles they care about," Jager McConnell, CEO of Crunchbase, told me. Its first premium product, launched in September of 2016, is Crunchbase Pro, which offers users the ability to do deeper queries, including finding out more about things happening in specific industries or a specific location. Since becoming its own entity, though, it has begun relying less on advertising, which is increasingly a smaller and smaller proportion of its income, and more on premium products that it sells on a monthly recurring basis. Crunchbase, historically, made money by selling advertising on its site. That change in status came with a change in business model. When AOL was itself acquired by Verizon in 2015, Crunchbase spun out, becoming its own company with $6.5 million in Series A funding from Emergence Capital. The startup and investor database began life in 2007 as a subsidiary of TechCrunch, before becoming a part of AOL, after its purchase of TechCrunch back in 2010. I personally use it almost daily, and it’s the site I turn to whenever I need to find companies in a specific vertical, or to find out how much a company has raised or even to find out how to best contact a startup. Crunchbase used to rely on advertising, but now makes money from premium products and its dataĬrunchbase is a valuable resource for anyone looking for insights into companies and investors, including journalists, job seekers, venture capitalists, sales reps, and major brands.
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